If you’ve been following our articles, you might have noticed that we’ve had the pleasure of interviewing numerous fashion creators. And you might have wondered: how did we manage to connect with so many talented individuals? The answer lies in our visits to the Tranoï showroom during Paris Fashion Week.
What is Tranoï?
Tranoï is a key partner of the Paris Fashion Week trade show, which takes place twice annually for womenswear (in March and September) and twice for menswear (in February and June). As a B2B event, it serves global buyers who are seeking distinctive fashion offerings from a handpicked selection of fresh, ready-to-wear designers and accessory brands. These designers are carefully selected by Tranoï in collaboration with the Fédération de la Haute Couture et de la Mode, creating a community of cutting-edge talent that attracts international attention.
Since 1998, Tranoï has been a respected platform for showcasing emerging brands and helping them to gain exposure on the global stage. By connecting these designers with influential buyers from around the world, Tranoï plays an important role in enabling them to expand their reach and break into new markets. It’s no wonder that the event has earned a reputation for being an invaluable launchpad for new talent.
Winter Fall 2023 Collections at Paris Fashion Week
This season, the Palais Brongniart was a vibrant hub of creativity, with over 150 global brands and 40,000 buyers in attendance at the womenswear trade show. As we walked through the space, we were struck by the diverse range of visions on display, from conceptual brands operating outside of commercial markets to up-and-coming designers seeking to expand their reach.
Despite the variety of styles and approaches, there was one trend that stood out to us above all others: sustainability. While not every brand at the show had fully embraced this ethos, we were heartened to see a growing number of small creators prioritising ethical practices, such as local production and the use of carefully curated materials. These designers are not only passionate about fashion, but also about creating something of real value for society and for the upcoming future.
We had the pleasure of feeling the texture of new fabrics and chatting with some of the brightest international creators at the show, including PODYH, Evyïnit, and Aequamente. Each of these brands is dedicated to supporting local populations by producing on their home turf (Ukraine, Germany, and Italy, respectively). And there were so many more to discover: during our visit, we had passionate conversations with the designers of Apothicaires Studio, ADN Paris, Atelier Basile, Mama Série Originale Paris, Tribal Hotel, Degabriel, Possery, Radica Studio, and Maison Eisa.
As you can see from our pictures, this trade show was a feast for the senses, and we can’t wait to share more insights and stories from the event in our upcoming fashion series.
A bright future
The Tranoï showroom is renowned for its ability to uncover emerging talent from around the globe, and this season was no exception. The carefully curated selection of brands on display represented a new generation of designers who are pushing the boundaries of traditional fashion with revolutionary concepts and techniques.
Thanks to Tranoï‘s commitment to showcasing young talent, Paris Fashion Week is no longer solely dominated by established luxury brands. This event has created a platform for rising stars who are making smart choices for the planet. It consolidates Paris as the world’s fashion capital.
As we look ahead to the menswear show in June, we can’t wait to see what the future holds for these innovative designers. The Tranoï showroom is a true champion of fresh, boundary-pushing fashion, and we’re excited to see how it continues to shape the industry in the years to come.
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