Posts by Sophia Moorghen
How is AI shaping the future of the fashion industry?
The adoption of AI in the fashion industry has grown significantly in recent years. As of 2023, it’s estimated that approximately 70% of clothing brands are incorporating AI technologies in some capacity. This rapid increase is largely driven by the need for brands to remain competitive and meet changing consumer expectations.
Read MoreSustainability in fashion: Cradle-to-cradle and upcycling methods
Recent research shows that 62% of Gen-Z shoppers prefer sustainable fashion brands, with 73% willing to pay more for eco-friendly products. This highlights that sustainability in fashion is no longer a passing trend but a vital shift towards a more responsible and ethical industry. This transformation is driven not only by consumer demand but also…
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